Public Relations (P5038)
30 credits, Level 6
Spring teaching
On this module, you’ll critically explore public relations (PR) as a strategic communication function and its role in contemporary societies.
You’ll evaluate key concepts, debates, and real-world PR campaigns while gaining practical experience in campaign planning.
Key activities include:
- designing and evaluating communications campaigns based on real-life briefs
- analysing case studies
- participating in class debates
- learning from guest speakers with PR industry experience.
You’ll develop communication and report-writing skills, identify solutions to communication challenges and build a critical understanding of PR theory and practice.
Teaching
100%: Seminar