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Entrepreneurship (977G5)

15 credits, Level 7 (Masters)

Spring teaching

The barriers to the development of a new product or service have never been lower, and the opportunities for computing professionals creating their own company are manifest. This course will introduce the role of the modern entrepreneur in technology and society, and examine the steps in creating a company, including:

• Surviving the early stages of business development, including failure rates in new and small enterprises and barriers to growth and development.
• Including a business plan for a new venture – including risks and liabilities; problems and pitfalls, and potential profit and success.
• The protection of ideas and intellectual capital.
• Financial planning and funding a new enterprise, including via 'friends, family and fools', business angels and venture capitalists.
• Building customer relationships and sales.