Key information
- Duration:
- 3 years full time
- Typical A-level offer:
- ABB
View full entry requirements - UCAS code:
- N100
- Start date:
- September 2026
- 1st in the UK for annual research income
- =8th in the UK for Economics
- Top 20 in the UK for Business and Economics
Modern businesses make decisions based on data. Data informs everything from finance and logistics to marketing and policy. Many industries need professionals who can translate data into insights.
Our Business Analytics BSc is for anyone looking for a data-driven business career. You'll develop data-driven decision-making skills which are useful across economics, statistics, finance and marketing. You'll be able to use your skills to solve real-world business problems.
On this course you will:
- apply the latest data analytics techniques to identify and solve business problems
- integrate business knowledge with analytical insights to inform strategic decision-making
- use advanced tools in econometrics, machine learning, marketing analytics and business intelligence
- learn through hands-on projects, case studies and working with industry partners.
To support the development of your technical and analytical skills, you’ll study digital tools used in the analytics profession, including:
- coding environments such as Python, R, and Stata for statistical modelling
- Power BI and Tableau for dashboard design, business reporting, and data storytelling
- advanced use of Excel for financial analysis, forecasting, and simulation.
Our research-active faculty are at the forefront of the latest developments in business analytics. Among their areas of expertise is AI, econometrics, marketing analytics and strategic management.
We have strong industry links and there are opportunities to collaborate with outside companies during the course.
The Business School follows the principles of Responsible Business Education (PRME). The course will help you assess the ethical impact of data-driven decision making, and its impact on policy, practice and people when addressing global business challenges.
Accreditation
You’ll join the EQUIS and AMBA-accredited 快猫视频 Business School. Learn more about all of course accreditations here. Find out more
We understand that deciding where and what to study is a very important decision. We鈥檒l make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we鈥檒l let you know as soon as possible.
The job market of the future is digital and data intensive. To stand out, students need technical, analytical and strategic skills which this course offers from day one.”Adnan Fakir
Associate Professor in Economics
Course content
This is a single-honours course, allowing you to focus in depth on your core subject.
Find out about our types of undergraduate degrees, their structure, modules and credits
Your degree
Practical and study skills will be included within and alongside your modules.
Teaching
Teaching methods typically include lectures, seminars and practicals.
51%: Lecture
21%: Seminar
28%: Practical
Assessment
Assessment methods typically include coursework, exams, a project/report, group work and practicals.
49%: Coursework
34%: Examination
12%: Practical
2%: Group work
3%: Written assessment
Contact hours and workload
This year of study includes approximately 1,200 hours of work. This breaks down into about 256 hours of contact time and about 944 hours of independent study.
Engage and actively participate throughout your studies to get the most out of your course.
Your modules
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
Autumn teaching
- Introduction to Business Analytics
- Introduction to Economics
- Introduction to Mathematics for Finance and Economics
Spring teaching
- Introduction to Financial Accounting
- Introduction to Marketing
- Introduction to Statistics
- Microeconomics 1
Spirit of Sussex Award
Feel involved in life at the University, make friends and enrich your experience with us – the Spirit of Sussex Award is our way of recognising your extracurricular and voluntary achievements.
- Video transcript
Hi everyone! As I'm sure you've all heard by now, the Spirit of Sussex Award is now live.
Students across the Sussex community are already earning their points
What will you do to earn yours?
There's so many ways to get involved.
Head over to the website to start your Spirit of Sussex journey.
Text: The Spirit of Sussex Award is an exciting new programme designed to recognise and celebrate the things you do outside your course.
Participating in the Award makes it easy and fun for you to get involved and make the most of university life.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.
Check back in January 2026 for more module details.
Options
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.
While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.
Autumn teaching
- Introduction to Business and Management
- Elective from School for Progressive Futures
Your degree
Practical and study skills will be included within and alongside your modules.
Teaching
Teaching methods typically include lectures, seminars and practicals.
51%: Lecture
21%: Seminar
28%: Practical
Assessment
Assessment methods typically include coursework, exams, a project/report, group work and practicals.
49%: Coursework
34%: Examination
12%: Practical
2%: Group work
3%: Written assessment
Contact hours and workload
This year of study includes approximately 1,200 hours of work. This breaks down into about 256 hours of contact time and about 944 hours of independent study.
Engage and actively participate throughout your studies to get the most out of your course.
Your modules
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
Autumn teaching
- Consumer Behaviour
- Introduction to Econometrics
- Managing Operations
- Mathematical Statistics
Spring teaching
- Marketing Analytics and Metrics
- Data Coding and Visualization
- Corporate and International Finance
- Applied Statistics for Finance and Economics
Spirit of Sussex Award
Feel involved in life at the University, make friends and enrich your experience with us – the Spirit of Sussex Award is our way of recognising your extracurricular and voluntary achievements.
- Video transcript
Hi everyone! As I'm sure you've all heard by now, the Spirit of Sussex Award is now live.
Students across the Sussex community are already earning their points
What will you do to earn yours?
There's so many ways to get involved.
Head over to the website to start your Spirit of Sussex journey.
Text: The Spirit of Sussex Award is an exciting new programme designed to recognise and celebrate the things you do outside your course.
Participating in the Award makes it easy and fun for you to get involved and make the most of university life.
We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.
We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.
Check back in January 2026 for more module details.
Study abroad (optional)
Apply to study abroad – you’ll develop an international perspective and gain an edge when it comes to your career.
If your application to study abroad is successful, you’ll have to meet the academic requirements at Sussex and also at the partner university. Find out more about studying abroad as a Sussex student
Placement (optional)
To help you gain experience and increase your employability, you can apply for an optional placement as part of your course. You’ll be responsible for applying for and securing your placement. Our dedicated careers team can provide you with information and advice. If you’re successful in obtaining a placement, this will form part of your course.
Find out more about placements and internships
Recent students have gone on placements at:
- IBM
- GSK (GlaxoSmithKline)
- Hewlett Packard.
For more details, visit
Please note that if you鈥檙e receiving 鈥 or applying for 鈥 USA federal Direct Loan funds, you can鈥檛 transfer to the version of your course with an optional study abroad period in any country or optional placement in the USA if the number of credits for the placement/internship exceeds 25% of the total credits for your course. Find out more about American Student Loans and Federal Student Aid
Venture Creation Year (optional)
Do you want to develop your entrepreneurial skills, and explore business or a social enterprise start-up? As a 快猫视频 Business School undergraduate on this course, you can apply to take a Venture Creation Year.
During the Venture Creation Year, you’ll set up and run your own start-up or social enterprise. This will help you gain practical skills and experience. You’ll have the University’s support throughout the year, including:
- one-to-one coaching
- specialist workshops
- networking and mentor access
- funding competitions
- online resources.
For more details, visit Business School: Venture Creation Year
Please note that you can’t take two experience years or combine them.
Selection for the Venture Creation Year is competitive and there’s a limited number of places available.
Due to visa restrictions on business activity, international students studying on a Tier 4 Student visa cannot take part in the Venture Creation Year. However, all students can participate in Careers and Entrepreneurship workshops, get one-to-one guidance, and continue to develop their ideas.
Your degree
Practical and study skills will be included within and alongside your modules.
Teaching
Teaching methods typically include lectures, seminars and practicals.
51%: Lecture
21%: Seminar
28%: Practical
Assessment
Assessment methods typically include coursework, exams, a project/report, group work and practicals.
49%: Coursework
34%: Examination
12%: Practical
2%: Group work
3%: Written assessment
Contact hours and workload
This year of study includes approximately 1,200 hours of work. This breaks down into about 256 hours of contact time and about 944 hours of independent study.
Engage and actively participate throughout your studies to get the most out of your course.
Your modules
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
Autumn teaching
- Applied Econometrics
- Entrepreneurship & Small Firms
- Financial Econometrics
Spring teaching
- Business Analytics for Decision Making
- Economics and Data Science
Options
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.
While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.
Autumn teaching
- Research Methods for Managers
- Strategy
- Digital Transformation and Business Management
Spring teaching
- Digital Marketing
- Financial Derivatives
- Economics of Sports
- Corporate Social Responsibility, Sustainability and Business Ethics
This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail and content may change as we develop this new course. The validation process will be finished before your course starts. Keep an eye out for exciting developments to this course.
Silver
The student experience and student outcomes are typically very high quality.
This rating was awarded in 2023, for four years.
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Find out more about our approach to teaching and supporting you to thrive
Our staff
This course covers the ethical and sustainability impact of decision-making in a digital environment. Students gain a critical perspective that challenges established views and addresses global challenges.”Sambit Bhattacharyya
Professor of Economics
Prof Vasiliki Bamiatzi
Professor of Strategy and International Business
Mr Diego De La Fuente Stevens
Assistant Professor in Economics
Dr Malgorzata Sulimierska
Associate Professor in Banking and FinTech
Careers
of Sussex undergraduates have completed work experience by the end of their course (快猫视频 Career Readiness data at point of graduation 2023/24)
The need for expertise in data-driven decision-making in today’s business world will continue to grow in a rapidly changing technological landscape. Businesses and public sector organisations are increasingly reliant on data for competitive action.
This course will prepare you for employment in a range of roles, including:
- business analyst
- data analyst
- marketing analyst
- financial analyst
- operations manager.
You will also be well-prepared for roles in consulting, business intelligence and digital transformations.
With the focus of this course on quantitative, computational and applied skills, graduates will gain a set of highly transferable skills which will significantly boost employability.
You’ll benefit from our strong industry links and there are opportunities to collaborate directly with companies on projects during the course.
Based in the 快猫视频 Business School, you’ll get extensive career support. This includes connecting you with employers, alumni mentoring, networking, guest lectures and workplace skills development.
Working while you study
Our Careers and Entrepreneurship team can help you find part-time work while you study. Find out more about career development and part-time work
The Data Analytics BSc immerses students in real-world learning. They develop practical experience, professional awareness and the analytical skills required by employers in a rapidly evolving data-driven economy.”Vasiliki Bamiatzi
Professor of Strategy and International Business
Design your future at Sussex
Taking the next step in your career can feel daunting, but we鈥檒l help you to explore, connect and flourish throughout your studies and beyond.
As a Sussex student, you鈥檒l learn how to tackle real-world challenges and have access to tailored programmes of careers support:
- our Career Lab helps you to explore your options, build key skills and connect with employers. Take part in internships, community consultancy projects and insight visits, where you can learn about life at organisations including Brighton & Hove Albion Football Club, Gatwick Airport and the Knepp Rewilding Project
- one-to-one coaching with your Faculty Careers Consultant can enable you to identify your career goals, write an effective CV and prepare for future interviews
- entrepreneurship initiatives like StartUp Sussex and Ideas Lab can empower you to turn your concepts into reality.
Explore how our Careers and Entrepreneurship team can support you
Winner
Entrepreneurship Catalyst Award
Winner
Supporting Student and Graduate Employability Award
Top 50
Best Universities for Work Experience in the UK
A-level - contextual offer
BCC
Access to HE Diploma - contextual offer
Pass Diploma with at least 39 level 3 credits at Merit or above including 15 credits at Distinction
Pearson BTEC Level 3 National Diploma and one A-level - contextual offer
Grade C in A-level and Distinction, Merit in Pearson BTEC Level 3 National Diploma.
Pearson BTEC Level 3 National Extended Certificate and two A-levels - contextual offer
Grades BC in A-levels and Merit in BTEC Level 3 National Extended Certificate.
Pearson BTEC Level 3 National Extended Diploma (formerly BTEC Level 3 Extended Diploma) - contextual offer
DMM
T Level - contextual offer
Pass T-Level with an overall grade of Merit including grade B in the Core Component